According to GeekWire it was a record time for mobile spending.
In the past records were broken for online spending. Online covers anything from a desktop computer to a tablet or smart phone. This particular record was for mobile devices. The study that was quoted by GeekWire was from IBM. In the IBM press release they state:
For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent of accuracy, Thanksgiving Day reached a new mobile tipping point with browsing on smartphones and tablets accounting for 52.1 percent of all online traffic. Overall Thanksgiving online sales were up 14.3 percent compared to 2013.
When it comes to mobile devices, how do those statistics shake out?
IBM found that while smart phones drove twice as much traffic as tablets, purchasing was a different store. The tablets were responsible for 16% of online sales and 11.8% for smart phones. There are many other interesting insights from IBM, it is worth reading for multiple reasons.
Know Before you Go Long
Before you take another long position in any online technology e-commerce company take a look at their mobile strategy. With the background information provided by the IBM study it could help you avoid a slow moving glacier company verse those embracing the changes in consumer purchasing behavior.